Optimal digitization of processes
Crossing the line between online and offline shopping is increasingly fluid. According to a customer survey by the IFH Köln in March 2017, information research on the Internet precedes the final purchase in 51 percent of the total volume in stationary retail, which amounts to approximately 135 billion euros. Vice versa, 19.5 percent or 8.3 billion euros of the total volume in online shops result from information research in stationary retail stores.
Which concepts, technologies and solutions respond to the questions of future trade and retail?